Jeff's Team

  • Jeff DeGraff

    Dean of Innovation, Professor— University of Michigan

    Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the “Dean of Innovation.” He has written several books, including Leading Innovation, Innovation You, and The Innovation Code. Jeff’s thoughts on innovation are covered by Inc., Fortune, and Psychology Today to name a few. He has a regular segment on public radio called The Next Idea. His new book, The Creative Mindset, bring 6 creativity skills to everyone, will be published in September 2020.

  • John DeGraff

    Co-Founder, Storyteller, Fisherman

    John DeGraff is an Adjunct Marketing Professor at the University of Wisconsin Whitewater and Managing Partner for the Innovatrium. John is a guerrilla-marketing and brand-development mastermind who brings deep experience to the diverse group of clients he consults. As Managing Partner, John works directly with companies and executives who benefit from his long career of coaching large organizations. Prior to joining Innovatrium, John was the Director of Marketing at Gerber Baby Food where he launched more than 150 new products and generated more than $1 billion in revenue. He earned an MSBA from Indiana University.

  • Staney DeGraff

    CEO, Impresario, Catalyst

    As a CEO of the Innovatrium, Staney works with large organizations, universities, and municipalities to create a sustainable innovation ecosystem that can grow organically and connect the dots between cutting-edge research, talent acquisition and retention, commercialization, and economic development. Her research is focused on generating CONSTRUCTIVE CONFLICTTM in teams and organizations to produce innovation and on quantifying the commercial and social value of innovation. She co-wrote The Innovation Code with her husband Jeff. They are collaborating on a new book, The Creative Mindset, to be published on September 2020. Staney has an MBA and an MS in Computer Science and Engineering from the University of Michigan.

  • W. Ethan Eagle

    W. Ethan Eagle

    Consultant, Dot Connector, On-call Experimentalist

    Ethan Eagle is a Lecturer at the University of Maryland, teaching the process of engineering design. Since 2012 he has coached over 100 managers and entrepreneurs in the Innovatrium. He helped create and still continues to teach an innovation curriculum for the University of Michigan to become a “Certified Professional Innovator.” Ethan is a published author on the topics of engineering activism and ethics and a speaker on the impact of diversity and inclusion on innovative thinking and design. Ethan earned his PhD in Aerospace Engineering from the University of Michigan.

  • Jim Fish

    Jim Fish

    Partner, Technology Evangelist, Idea Sorcerer

    Jim Fish has more than 25 years of automotive, consulting, technology and startup experience and was most recently the Chief Innovation Officer at Bosch North America. Based in Detroit, he focuses on serving as a change agent for organizations, pursuing new product initiatives and creating platforms for growth while nurturing Innovation Engines. He currently holds 18 global patents, and has spent time in the Energy and Power field with DTE. He was named the Bosch Inventor of the Year for 2014. Jim earned a BSEEE in Power Engineering and BSBEA from Michigan Technological University in Houghton, Michigan and a Master of Business Administration from the University of Michigan.

  • Sarah Hussong

    Executive Assistant/Office Manager, Air Traffic Controller

    Sarah is Innovatrium’s nerve center. Detailed, organized, and friendly, she’s the day-to-day manager, travel coordinator, executive assistant, schedule keeper, and event planner. In addition to working with our diverse team, she also interfaces with clients, handling every question and request with a smile. Prior to joining the team, Sarah worked in the healthcare industry. Outside of the office, she loves reading and gardening. She received a nursing degree and a BS in Health Administration from Eastern Michigan University.

  • Bill Lloyd

    Coach, Builder, Golfer

    Bill is a coach, an innovator, and an engineer, with experience in industry, consulting, and academia. He specializes in doing more with less, aiding individuals and teams in developing critical skills to identify, nurture, and execute on the ideas and projects that underpin their success now paired with constant and unrelenting improvement to develop the skills necessary to impact their future. He has worked at the Innovatrium coaching innovation teams, researched biomedical imaging at the University of Michigan (earning a PhD), advised Professors on how to engage students and maximize learning in the University classroom, and helped develop novel clinical imaging tools in industry.

  • Michael Tschirhart

    Consultant, Development Advisor, Inventive Problem Solver

    Michael Tschirhart is a consultant, educator, and speaker on topics at the intersection of creativity, technology and business. His extensive experience in helping organizations achieve their business goals includes leadership roles at Ford, Visteon, and Panasonic. Michael leads professional seminars and workshops on driving value creation with innovation practices, and has taught at the College for Creative Studies in Detroit, and the Ross School of Business at the University of Michigan in Ann Arbor. He earned undergraduate and graduate degrees in Statistics and a PhD in Cognitive Psychology from the University of Michigan.