How You Innovate is What You Innovate

by Jeff DeGraff

Innovation, essential for organic growth, has moved beyond the specialized alchemy of the R&D lab and now encompasses all aspects of the business. Leading innovation is as much about connecting dots and crossing boundaries as it is about being inspired or creative. Leading enterprise innovation is uncharted territory, and many organizations fail to establish a shared meaning for what exactly is meant by “innovation.” The Competing Values Framework can function as a map for leaders to understand how they contribute to or destroy specific forms of value. Utilizing it creates a straight line between what leaders routinely do and how the market rewards their efforts. The four fundamental competing values — Collaborate, Create, Compete, and Control — operate on three levels: Purpose, Practices, and People.

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